Matcha Advent Calendar 2026

You love matcha, but have you found the one you love most? Open a different Japanese matcha every day from December 1 to 24 and taste your way through new growers, regions and cultivars. Some will be rich with umami, others softer or sweeter, and two are chosen especially for lattes. By Christmas Eve, you’ll have 24 cups behind you and a much better idea of what belongs in your next one.

You’ll receive:

• 24 different Japanese matchas: 22 for whisking with water and two for lattes.
• 24 numbered envelopes: one to open each day of the countdown.
• 24 individually packed 2 gram sachets: a fresh serving ready for each day.
• Tasting and preparation guidance: so you can learn about each matcha as you enjoy it.
• A presentation box and printed countdown calendar: made for your December ritual or for gifting.

A cultivar is a variety of tea plant, and each one brings its own character to the cup. The calendar features 15 cultivars—Okumidori, Yabukita, Saemidori and Gokou are just four of them. As you taste your way through December, notice which matchas feel sweeter, which have deeper umami, and which have a fresher green character. With 24 different matchas to compare, you can move beyond simply liking matcha and discover which kinds you like best.

Behind this calendar are nine small family farms in Japan. We source directly from growers and select their matchas for the taste and character they bring to the collection. That means your December countdown introduces you to more than a new matcha each day: it introduces you to the people who made it. Follow the tasting guidance as you go, and see which growers’ matchas you find yourself looking forward to opening again.

Your 24-day journey takes you through Uji, Yame, Makinohara, Shibushi, Chiran and Kirishima. These six growing regions span Kyoto, Fukuoka, Shizuoka and Kagoshima, bringing different growers and cultivars into the same calendar. Tasting one matcha each day gives you time to notice those differences instead of rushing through them all at once. By the end, you may find that a particular region—or a matcha you had never heard of—has become your favorite.

Inside each numbered envelope is an individually packed 2 g sachet: one serving for that day. Open an envelope each morning from December 1 to 24, then use the preparation guidance to make and taste your matcha. Twenty-two matchas are selected for whisking with water, while two are chosen for lattes. You’ll receive 24 servings and 48 g of matcha in total, with enough variety to make the daily ritual feel new right through Christmas Eve.

For us, tea is more than a beverage—it’s a way of life. We’ve spent years visiting tea farms across Japan, tasting teas with the people who grow them and building lasting, direct relationships. We believe this is the most sustainable way to source tea: fewer intermediaries, greater traceability and a closer connection between farmer and drinker.

Every tea is 100% pesticide-free and carefully selected for its taste, origin and craftsmanship. Whether you’re discovering Japanese tea or comparing cultivars and terroirs, you’ll find honest tasting notes, precise brewing guidance and real support to help you get the best from every cup.